Good design is…

I recently discovered a little gem in New York City called Vitsoe. I was drawn to them by their designer Dieter Rams and his philosophy of design that he has documented throughout the website. They make three products: shelving system, chair programme, and side tables. What I found really interesting are Dieter’s 10 principles of good […]

The Agony of Defeat.

Just a few hours after midnight on Friday my team and I submitted our analysis for an MBA case competition. Despite the fact that we managed to submit on time, there was no feeling of joy, instead the look of defeat. We knew were we stood. And although component of our analysis were superb, the […]